A marketing campaign enables you to provide a large number of your contacts with information of interest to them at just one go and with a minimum amount of effort. Marketing campaigns can be synchronized bidirectionally (i.e. from metasfresh to the marketing platform and vice versa), keeping all contact data up to date at all times.
In metasfresh, there are two types of marketing campaigns: email campaigns and serial letter campaigns.
In the email campaigns, newsletters are sent out to the selected contacts via email. In the serial letter campaigns, serial letters are created and labelled automatically with the respective contacts’ default address stored in metasfresh, where they can then be sent by post.
The following components are required for a marketing campaign: